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Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Authors: Kevin Lee, Catherine Seda
Publisher: New Riders
Category: Book

List Price: £22.99
Buy New: £21.84
You Save: £1.15 (5%)



Avg. Customer Rating: 4.0 out of 5 stars 1 reviews
Sales Rank: 1409204

Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 400

ISBN: 0321495993
Dewey Decimal Number: 658.84
EAN: 9780321495990
ASIN: 0321495993

Publication Date: February 28, 2009  (In 51 Days)
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.

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  • Winning Results with Google AdWords, Second Edition
  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Customer Reviews:

4 out of 5 stars Good basic grounding in this complex area   July 1, 2004
 12 out of 12 found this review helpful

Search engine marketing is an exploding area, as owners of all kinds of web sites realise that it can be a cost-effective way of bringing customers to a site.

This clear and helpful guide is aimed at the business person who may have to tackle a search engine marketing campaign for themselves. It will also be very useful background reading for anyone preparing to outsource the work to a search engine marketing company or consultant, and so needing to understand th basics of what will be done in their name.

 
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