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This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) | 
| Author: Tad Lathrop
Publisher: Billboard Books,U.S.
Category: Book
List Price: £17.99
Buy New: £16.99
You Save: £1.00 (6%)
New (14) Used (7) from £7.50
Avg. Customer Rating:  1 reviews
Sales Rank: 25003
Media: Hardcover
Edition: Revised edition
Number Of Items: 1
Pages: 308
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0823077292
Dewey Decimal Number: 780.688
EAN: 9780823077298
ASIN: 0823077292
Publication Date: October 1, 2003
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
Excellent buy - all you need to know about music business! September 16, 2001
42 out of 42 found this review helpful
A very comprehensive and easy-to-read book about the whole process of marketing and promoting an album/single including detailed step-by-step info about the choice (cost-benefit) to market/promote via radio, print media, MTV and retail display. From its title, I was expecting an only in-depth about the marketing & promo AFTER an album is produced, but the authors also cover the decision-making BEFOREHAND - how an atist is signed up, determination of how to package, image...the bigger picture, ie. Also how to get good distribution, including non-traditional methods like direct mailing. And a whole chapter on new media - the internet and how one can by-pass traditional channels to get one's music out there..The chapter on artist royalty calculations provices one of the simplest and most easy to understand explanations about the complex calculations adopted by the major labels...I have read explanations given in other so-called "beginner's guides" and made no sense, and this is by far the best.. Lastly, the authors provide lots of real-life anecdotes about how the labels/artists themselves do it - a diverse range of examples - George Winston, Aerosmith, Fugazi, etc Very entertaining and dare I say it, riveting! Highly recommended for anyone who wants to succeed in the music business, whether an artist, marketer or label management
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