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Marketing Research: An Integrated Approach | 
| Author: Alan Wilson
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £38.99
Buy New: £33.14
You Save: £5.85 (15%)
New (24) Used (2) from £29.83
Avg. Customer Rating:  4 reviews
Sales Rank: 45564
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 456
Shipping Weight (lbs): 2
Dimensions (in): 9.6 x 7.2 x 1.1
ISBN: 027369474X
Dewey Decimal Number: 658.83
EAN: 9780273694748
ASIN: 027369474X
Publication Date: April 10, 2006
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
Must Have August 27, 2008
1 out of 1 found this review helpful
This text is a must have for students studying Market Research, well laid out and easy to read. One of the few text books I go back to again and again.
I purchased mine for studying the MRS Diploma, and I found it useful for most, if not all, of the units.
From a Marketing Student August 22, 2006
3 out of 3 found this review helpful
This textbook is written in such a straightforward manner with examples and cases - that marketing research now seems interesting! It has helped me with my degree course and was essential for my CIM exam. I would certainly recommend it to others.
Really handy... June 13, 2005
2 out of 2 found this review helpful
Used this book for research and revision as part of my business degree. It's really well laid out and used good examples. Also its not too big, unlike most textbooks, which is handy if you need to carry it around with you.
A pleasure to read May 12, 2004
9 out of 9 found this review helpful
This book contains everything you need to know to pass the Marketing Research module of the CIM Professional Diploma. Although the subject matter may seem dry at first, this book is really well written. There are lots of interesting case studies and the layout makes it easy to read. An essential textbook - you might even enjoy it!
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