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Marketing to the Social Web: How Digital Customer Communities Build Your Business

Author: Larry Weber
Publisher: John Wiley & Sons
Category: Book

List Price: ~~£15.99~~
Buy New: £10.39
You Save: £5.60 (35%)

New (38) Used (8) from £9.06

Avg. Customer Rating: 5.0 out of 5 stars

1 reviews
Sales Rank: 21908

Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 1

ISBN: 0470124172
Dewey Decimal Number: 658.872
EAN: 9780470124178
ASIN: 0470124172

Publication Date: July 6, 2007
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours

Also Available In:

•	Hardcover - Marketing to the Social Web: How Digital Customer Communities Build Your Business

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Customer Reviews:

5 out of 5 stars

Does what it says on the tin August 11, 2008
3 out of 4 found this review helpful

Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed. Its kind of like that Bill Hicks sketch that starts off `marketers kill themselves'.

Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.

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