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Practices of Looking: An Introduction to Visual Culture | 
| Authors: Marita Sturken, Lisa Cartwright
Publisher: OUP Oxford
Category: Book
List Price: £23.99
Buy New: £17.99
You Save: £6.00 (25%)
New (34) Used (11) from £12.81
Avg. Customer Rating:  2 reviews
Sales Rank: 21428
Media: Paperback
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.7
Dimensions (in): 9.9 x 6.6 x 0.7
ISBN: 0198742711
Dewey Decimal Number: 306
EAN: 9780198742715
ASIN: 0198742711
Publication Date: December 21, 2000
Shipping: Eligible for Super Saver Shipping
Availability: Usually dispatched within 24 hours
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| Customer Reviews:
one of the best introductions to visual culture February 24, 2004
24 out of 24 found this review helpful
This book is a splendid introduction to theories about visual culture. It opens up the sociological / psychodynamic / anthropological theories that exist about the visual media to laymen. Another good thing is that they do not focus on high culture visual media, but also on film, television, advertising, etc. This is what makes the book valuable to people who are specialized in neighbouring fields and who wish to know more about visual media (for instance, marketeers, perception psychologists, therapists, people studying politics, etc.). On every topic the background literature is made accessible by good references and a short introduction to these references. This is really helpful! For instance, i always wanted to know more about Barthes theorizing about myths, and how that applies to advertising, with this book i have a good introduction, but also a good guide that tells me how to find the relevant and more up to date literature on this topic.
the lighter fun book on the subject November 20, 2003
21 out of 21 found this review helpful
This book is easy going introductory reading for undergraduate courses on the subject. It's relatively short, has lots of pictures and photos and is mostly about advertising, tv, and popular culture. It makes a nice change from weighty pompous academic essays and it's engaging and intelligent.
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